The link you followed will bring you to this page:

https://lebussole.confcommercio.it/comunicazione/assortimento-e-layout-come-disporre-il-prodotto-in-negozio/?fbclid=IwY2xjawK8uLtleHRuA2FlbQIxMAABHoqv58VK9nLlNwzhCjkj-3zZSunE2VRQy_5v3oG8d06sD9Qvf36tgIMD7cXS_aem_xhN6Fwc_hoS3gKfRjQb5Ag