The link you followed will bring you to this page:

https://milano.confesercenti.it/natale-confesercenti-ipsos-entra-nel-vivo-e-torna-nei-negozi-tra-oggi-e-la-vigilia-20-milioni-di-italiani-a-caccia-degli-ultimi-regali-il-62-acquistera-anche-presso-un-punto-vendita-fisico/#:~:text=Complessivamente%2C%20per%20i%20regali%20di,in%20occasione%20delle%20festivit%C3%A0%20invernali.