The link you followed will bring you to this page:

https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/how-do-companies-create-value-from-digital-ecosystems?cid=other-eml-alt-mip-mck&hdpid=fbe9bdf0-5d98-452e-b384-8ad032977154&hctky=12575039&hlkid=b1c1d5ed76b644fea36823b8f9065e97