The link you followed will bring you to this page:
https://ispo-zcmp.campaign-view.eu/ua/viewinbrowser?od=3zfa5fd7b18d05b90a8ca9d41981ba8bf3&rd=166050cd87131fe&sd=166050cd870459b&n=11699e4c0386ad8&mrd=166050cd8704395&m=1
Short link transparency lets you know the destination of a link and other important information before even opening the link.